Written by Davis Signs & Graphics

Business Signs Maker

Business Signs Maker

It may be something that is taken for granted, but business signs are an important part of bringing in clientele. Often, your sign is the first point of contact a customer will have to your business. And as they say, you never get a second chance for a first impression. Since even a passing glance leaves an imprint on someone’s mind, your sign deserves your full attention.

Business is highly competitive by nature, so you need a business sign that stands out. For the most part, a sign on the business’ premises is the most cost-effective and efficient way to advertise to potential customers.

There are six principle functions for on-premises business signs:

  • By strategically emphasizing certain words and creating graphics, you develop brand equity associated with your products or services. By creating a different awareness of the products or services offered at that site of the business, customers are more inclined to not only spend a premium but return to repeat it.
  • A company’s trademark or logo needs to appear on the sign if it appears in other forms of marketing to stay consistent and reinforce the overall marketing efforts. Multiple sightings of logos and slogans help build brand awareness for your business.
  • When creating an on-premises sign, the business and the company creating the sign need to consider how to entice and cater to the impulse buyer. As people drive by your business, your sign needs to optimize the potential of that impulse buy.
  • “Change minds,” or bring in customers who may not otherwise come in and spend their money. In one form or another you are in the sales business, so you need to find ways to convert new recruits.
  • A sign needs to be created, probably separate from the main sign for your business, which helps guide motorists to a location for where to safely park.
  • Lastly, the sign maker needs to consider starting within community aesthetic standards. This includes blending well with the architecture that surrounds the business.

One relatively unknown key to the importance of business signage is the ever-changing local demographics across the country. As the U.S. experiences the most challenging economic times since the Great Depression, Americans are moving to new cities or states to seek work. This means they are most often unfamiliar with their surroundings, which means your business has consistently new opportunities to convert new customers.

Americans spend billions of dollars every year for goods and services. Phoenix, AZ business signs compete for people’s hard-earned dollars in the Southwest. And since our society has converted into a mostly retail-driven economy, retail business signage is competing for more dollars than ever before. If you have a retail establishment, your business signage is one of the most important things that you can do to increase the visibility of your business. Call Davis Signs & Graphics today at (480) 945-0196 for more information on our business signs maker solutions.