Neon Signs Cost 2024
Written by Craig B

Neon Signs Costs 2024

The cost of neon signs can vary widely depending on several factors including the size, complexity, design, and customization of the sign, as well as the location and accessibility of the installation site. Here are some key factors to consider when estimating neon sign costs:

1. Size and Complexity:

  • Dimensions: Larger signs will generally cost more due to the increased amount of materials and labor required.
  • Design Complexity: The intricacy of the design, number of letters or characters, and any custom shapes or logos will affect the overall cost.

2. Customization and Features:

  • Custom Design: If you require a custom design or logo, expect to pay more for the design and fabrication process.
  • Color Options: Neon signs are available in a variety of colors, and some colors may be more expensive than others.
  • Animated or Flashing Elements: Adding animation or flashing features to the sign will increase the cost.

3. Materials and Construction:

  • Neon Tubing: The cost of neon tubing depends on factors such as length, diameter, and color.
  • Backing Material: The type of material used for the sign’s backing, such as acrylic or metal, will affect the cost.

4. Location and Installation:

  • Indoor vs. Outdoor: Outdoor signs may require additional weatherproofing and durability features, which can increase costs.
  • Mounting Options: The method of mounting the sign (e.g., wall-mounted, hanging, freestanding) will affect installation costs.

5. Electrical Components:

  • Transformer: The transformer converts electricity to the high voltage needed to illuminate the neon tubes. The size and quality of the transformer will impact the cost.
  • Wiring and Installation: Labor costs for wiring and installation will vary based on the complexity of the installation site.

Cost Estimates:

  • Average Range: Neon sign costs can range from $200 to $1,000 per linear foot or more, depending on the factors mentioned above and the specific requirements of the project.
  • Specific Factors: For example, a simple, standard-sized neon sign with basic lettering may cost around $200 to $500 per linear foot, while a larger, custom-designed neon sign with multiple colors and animated elements may cost $500 to $1,000 or more per linear foot.

Repair Costs

If it’s a high voltage short, it’ll cost about $350 to repair. Transformer repair would be about $300 and the service call about $350. If the neon is broken and need to be repaired or replaced, the repair would be about $200, with replacement cost being dependent on the size of the affected tube, and about $400 to remove and restore the affected neon. Of course, costs will vary depending on your location. What is important to emphasize is that you should only use licensed electrical sign contractors.

  • Permits and Regulations: Factor in costs for obtaining permits and ensuring compliance with local sign ordinances and regulations.
  • Maintenance: Budget for ongoing maintenance costs, such as replacing broken tubes or transformers.
Written by Craig B

Church Signs Costs 2023

Church signs come in a variety of shapes, sizes, and styles, each with its own unique cost considerations. To give you a clearer picture, let’s explore the factors that influence the price tag of your church sign:

Type of Sign:

  • Monument signs: These freestanding signs, often made of brick or stone, are highly visible and durable but come at the highest cost, ranging from $5,500 to $18,000+ depending on size and materials.
  • Channel letter signs: These 3D illuminated letters offer great visibility and a modern look, costing between $1,500 and $10,000+ based on size, complexity, and lighting.
  • Marquees: These traditional electronic signs with changeable letters are a classic choice, with prices ranging from $5,000 to $10,000+ for basic models and significantly higher for digital options.
  • Acrylic signs: Flat panels with printed graphics offer a budget-friendly option, costing between $200 and $2,000+ depending on size and printing method.
  • Banners: Flexible and temporary, these are a good choice for temporary announcements, ranging from $100 to $500+ based on size and material.


Naturally, larger signs require more material and labor, driving up the cost. This applies to all types of signs mentioned above.

Materials: From budget-friendly vinyl to premium stainless steel, material choices significantly impact the price. For example, acrylic is cheaper than metal for channel letters, while aluminum is often more affordable than steel for monument signs.

Illumination: Illuminated signs, especially those using LED lighting, are more expensive than non-illuminated ones. This can significantly increase the cost of marquees and channel letters.

Design and Complexity: Intricate designs, custom fonts, and additional elements like logos or 3D lettering all contribute to the price. Simpler designs with standard fonts are generally more budget-friendly.

Fabrication and Installation: Professional fabrication and installation, especially for large or complex signs, add to the overall cost. Consider getting quotes from multiple sign companies to compare prices.

Permits and Regulations: Local zoning laws and permit requirements can influence the feasibility and cost of your chosen sign type. Make sure to check with your local authorities before finalizing your plans.

Additional Considerations

  • Warranty: Opting for a longer warranty might come at a premium but provides peace of mind.
  • Maintenance and repair: All signs require some level of maintenance and potential repairs over time. Factor in these long-term costs when budgeting.
  • Energy Efficiency: LED lighting offers significant energy savings compared to traditional options, especially for illuminated signs.

Cost Saving Tips:

  • Define your budget and choose a sign type that fits it.
  • Opt for standard sizes and simpler designs to keep costs down.
  • Compare quotes from different sign companies and negotiate if possible.
  • Consider non-illuminated options unless nighttime visibility is crucial.
  • Explore alternative materials like acrylic or vinyl for smaller signs.
  • Utilize volunteer help for installation if feasible and permitted.


  • Church signs play a vital role in community outreach and brand recognition.
  • Investing in quality materials and professional fabrication ensures longevity and optimal impact.
  • Balancing cost with desired features and potential cost-saving options can help you get the most out of your church sign investment.
Custom Sign Fabrication
Written by Craig B

Can I Have A Sign In My Front Yard

Whether you can have a sign in your front yard depends on a variety of factors, including your local zoning regulations and homeowner’s association rules if applicable. Here are some considerations:

  1. Local Zoning Regulations: Most municipalities have zoning regulations that dictate what can and cannot be placed in your front yard. These regulations often cover the size, type, and location of signs. You may need to obtain a permit for certain types of signs.
  2. Homeowner’s Association (HOA) Rules: If you live in a community with a homeowner’s association, there may be rules and restrictions regarding signs in your front yard. These rules can be more restrictive than local zoning regulations.
  3. Content of the Sign: Some regulations may govern the content of signs, such as prohibiting offensive or misleading messages.
  4. Safety and Visibility: There might be rules related to safety and visibility, especially if the sign could obstruct the view of drivers or pedestrians.
  5. Size and Placement: Regulations often specify the size and placement of signs, including setbacks from the property line and height restrictions.
  6. Temporary vs. Permanent: Regulations may differentiate between temporary signs (e.g., political campaign signs) and permanent signs.
  7. Permits: If required, you may need to obtain a permit to put up a sign in your front yard.

Political Signs

The regulations regarding political signs in your front yard can vary depending on your location and local laws. In the United States, for example, the display of political signs is generally protected as a form of free speech under the First Amendment. However, there are some common restrictions and guidelines to consider:

  1. Size and Placement: Local regulations often specify the size and placement of political signs. They may need to be a certain distance from the road, not obstruct visibility for drivers, or not encroach on public property.
  2. Time Limits: Some areas have restrictions on how far in advance of an election you can display political signs and how long they can remain up after an election.
  3. Permits: In some places, you may need a permit to display political signs, especially if you plan to have a large number of signs.
  4. Private Property: Political signs are typically allowed on private property, such as your front yard, as long as they comply with local regulations.
  5. Homeowner’s Associations (HOAs): If you live in a neighborhood with a homeowner’s association, you should also check their rules and regulations. Some HOAs may have restrictions on the size and placement of political signs.
  6. Content: Generally, you should be able to display signs supporting political candidates or causes of your choice, but there may be restrictions related to offensive or inappropriate content.

To determine the specific rules and regulations regarding political signs in your front yard, you should contact your local zoning or planning department and review your HOA’s guidelines (if applicable). It’s important to ensure that your political signs comply with the local laws and regulations to avoid any potential issues.

To determine whether you can have a sign in your front yard and what rules apply, you should contact your local zoning or planning department and check your HOA’s rules and regulations if applicable. It’s essential to comply with these regulations to avoid potential fines or legal issues.

The Right Tagline
Written by Craig B

Do Commercial Signs Require Planning Permission?

Whether commercial signs require planning permission depends on several factors, including local zoning regulations, the size and type of sign, and the specific location where the sign will be placed. Planning permission requirements vary from one jurisdiction to another, and it’s essential to check with your local planning or zoning authority to determine the rules and regulations that apply in your area. However, here are some general guidelines:

  1. Size and Type of Sign: Many jurisdictions have specific regulations regarding the size and type of commercial signs that can be installed without planning permission. Small signs, such as nameplates or signs on shop windows, may not require planning permission in some areas. However, larger signs or those with special features (e.g., illuminated signs, billboards) are more likely to require permission.
  2. Location: The location of the sign can also affect whether planning permission is required. Signs placed in designated commercial or business zones may have different rules than those placed in residential areas or historic districts.
  3. Design and Aesthetics: Some jurisdictions have guidelines for the design and aesthetics of commercial signs, especially in areas with specific architectural or historic preservation considerations. Compliance with these guidelines may be a requirement for obtaining planning permission.
  4. Temporary Signs: Temporary signs, such as banners or signs for special events, may have different regulations than permanent signs. Temporary signs may be subject to specific time limits and restrictions.
  5. Signage on Vehicles: In some areas, signage on vehicles, such as company logos and advertising, may be regulated differently than signs attached to buildings. This is known as “vehicle signage” or “mobile advertising.”
  6. Signage in Home-Based Businesses: If you run a business from your home, there may be restrictions on the size and type of signs you can use to promote your business, even if it’s a home-based business.
  7. Historic Districts: Signs in historic districts are often subject to more stringent regulations to preserve the historic character of the area. Planning permission may be required for any sign changes in these districts.
  8. Illuminated Signs: Illuminated signs, such as neon signs or LED displays, may have specific regulations related to lighting, brightness, and energy efficiency.

To determine whether planning permission is required for a commercial sign, it’s essential to contact your local planning or zoning authority or consult the municipal code and regulations that apply to your specific location. Violating signage regulations can result in fines and the removal of the sign, so it’s crucial to ensure compliance with local rules before installing or modifying any commercial signage.

Making business signs noticeable is crucial for attracting customers and effectively promoting your business. Here are several tips to help ensure your business signs grab attention and leave a lasting impression:

  1. Choose the Right Location:
    • Place your signs where they will be easily seen by your target audience. Consider factors like foot traffic, vehicle traffic, and visibility from nearby roads or intersections.
  2. Size and Legibility:
    • Ensure that the size of your sign is appropriate for its location. It should be large enough to be easily read from a distance. Use legible fonts and avoid overly decorative or complex styles.
  3. Contrast and Color:
    • Use high-contrast colors to make your sign stand out. Contrast between text and background helps with readability. Choose colors that align with your brand and are visually appealing.
  4. Simplicity and Clarity:
    • Keep your message concise and to the point. A cluttered sign with too much information can overwhelm viewers. Focus on the essential details, such as your business name, logo, and a brief message.
  5. Eye-Catching Design:
    • Invest in professional design or graphics that are visually appealing and align with your brand identity. A well-designed sign can make a significant difference in attracting attention.
  6. Lighting:
    • If possible, use lighting to illuminate your sign, especially for signs that are displayed at night. Backlit signs, neon signs, or LED lighting can make your sign visible in low-light conditions.
  7. Use Imagery:
    • Incorporate relevant images, graphics, or your logo to enhance the visual appeal of your sign. A well-placed image can help convey your message and brand identity.
  8. Motion and Animation:
    • In some cases, animated or moving signs can be attention-grabbing. However, use motion sparingly, as overly animated signs can become distracting.
  9. Position and Placement:
    • Make sure your sign is positioned at eye level and at a comfortable viewing angle. Ensure it’s not obstructed by other objects or foliage.
  10. Regular Maintenance:
    • Keep your sign clean, well-maintained, and free from damage. Faded or damaged signs can give a negative impression of your business.
  11. Consistency:
    • Use consistent branding and design elements across all your signage to create a unified and easily recognizable brand image.
  12. Local Regulations:
    • Be aware of local regulations and permit requirements for outdoor signs. Ensure that your sign complies with zoning and sign codes.
  13. Social Media and QR Codes:
    • Consider including social media handles or QR codes on your sign to direct viewers to your online presence for additional information or promotions.
  14. Test and Get Feedback:
    • Before finalizing your sign design, gather feedback from employees, customers, or focus groups. Test the sign’s visibility from different angles and distances.

Remember that the effectiveness of your business sign is a combination of design, placement, and message. The goal is to create a sign that not only grabs attention but also conveys your brand and message clearly to your target audience.

What Are The Best Fonts For Signage
Written by Craig B

What Are The Best Fonts For Signage?

The best font for signage depends on the specific application, but some popular choices include:

  • Sans serif fonts: Sans serif fonts are fonts that do not have serifs, which are the small strokes that extend from the ends of the letters. Sans serif fonts are generally considered to be more modern and easy to read, making them a good choice for signage that needs to be seen from a distance. Some popular sans serif fonts include Arial, Helvetica, and Trebuchet.
    Sans serif fonts Arial, Helvetica, and Trebuchet
  • Serif fonts: Serif fonts have serifs, which are the small strokes that extend from the ends of the letters. Serif fonts are generally considered to be more classic and elegant, making them a good choice for signage that needs to be seen up close. Some popular serif fonts include Times New Roman, Garamond, and Baskerville.
    Serif fonts Times New Roman, Garamond, and Baskerville
  • Script fonts: Script fonts are fonts that are modeled after handwriting. Script fonts can be used to create a more personal or creative look for signage. However, they can be difficult to read from a distance, so they should be used with caution. Some popular script fonts include Brush Script, Copperplate, and Script MT Bold.
    Script fonts Brush Script, Copperplate, and Script MT Bold
  • Display fonts: Display fonts are fonts that are designed to be eye-catching and attention-grabbing. Display fonts can be used to create a strong visual impact for signage. However, they should be used sparingly, as they can be difficult to read. Some popular display fonts include Impact, Comic Sans, and Jokerman.
    Display fonts Impact, Comic Sans, and Jokerman

When choosing a font for signage, it is important to consider the following factors:

  • The size of the sign: The size of the sign will affect the readability of the font. Larger signs can use smaller fonts, while smaller signs will need to use larger fonts.
  • The distance from which the sign will be read: The distance from which the sign will be read will also affect the readability of the font. Signs that will be read from a distance will need to use larger fonts with simpler strokes.
  • The style of the sign: The style of the sign will also affect the choice of font. For example, a modern sign would typically use a sans serif font, while a classic sign would typically use a serif font.
  • The message of the sign: The message of the sign should also be considered when choosing a font. For example, a sign that is trying to be informative would typically use a more serious font, while a sign that is trying to be creative would typically use a more playful font.

By following these tips, you can choose the right font for your signage and ensure that your message is clear and easy to read.


What Are The Best Fonts For Signage
Written by Craig B

Custom Neon LED Signs Costs 2023

The most common question that is asked generally revolves around how much do these custom neon LED signs to range in price? Typically, the ranges can cost anywhere around $250 upwards to $1,000+ USD – this generally depends on sizing and the form of complexity on the design of the sign.

Here we have been in the industry creating custom signs for decades. Working in all types of different industries helping manufacture and install custom LED signs. Does not matter the signage we work with all types of industries and peoples of all natures.

Here we will help elaborate on the common question most people have and that is “how much does it generally cost to have a custom neon LED sign created?” We will also explore other options on other signage and how those works, and costs paired with those as well.


Numerous Factors Impact the Price of Your Neon LED Sign

The sizing of the sign you want to be created obviously will impact your final rate. With that in mind, the bigger you decide to make your sign, the heftier the price will be. Some more common rates for signs are as listed below.

Smaller sized LED Signage: 18” by 24” – $200 – $500 + USD

Larger sized LED Signage: 3’ by 5’ these can range easily $1,000USD and beyond.

Some examples of dimensions that you can craft your sign around are as follows below:

24″ 24″ Neon LED Sign = 95 cubic inches

36″ x 36″ Neon LED Sign = 130 cubic inches

48″ x 48″ Neon LED Sign = 167 cubic inches

60″ x 24″ Neon LED Sign = 131 cubic inches


Smaller Signage Cost Significantly Less

On the contrary, when it comes to the signage itself the number of words or lettering on the sign will impact the rate of the overall Neon LED sign. More text, more money.

Along with this depending on the complexity of the sign can significantly increase the rate at which you expend for purchasing a sign of this nature. If you’re looking to add some form of imagery or custom logo work to your LED sign the price, of course, can increase as well. Simple graphic work can cost significantly less than a highly detailed design for your LED sign. Along with this if you’re looking for more complexity when it comes to color coordination this can increase the prices as well.

When LED signs are created, they are remarkably similar to fluorescent lights in the way that they are crafted. Typically, being heated to a point where the glass is malleable and able to be bent into different shapes and patterns crafting lettering. Keep this in mind as this is hand made most of the time and the more complex the design is, the harder it will be for the manufacturer to create the sign, thus resulting in more upfront payment.

Do some prior research on how these are crafted to get a better approach to how it works. Along with asking the person you’re working with questions about the service or product you’re looking to purchase and how much it may cost to accomplish the task at hand.


How Neon LED Signs Are Crafted

The vibrant colors that are generally produced from the neon sign itself are crafted by all different types of gasses and coatings. Not only restricted to neon coloring. Neon gasses are generally only used to craft up to around 1/3 of the coloring inside neon signage. This is included colors such as red, oranges, and more vibrant shades of pink.

There are also of course alternatives to neon lighting, for example, LED is an alternative. It can get quite confusing when working with the two, although they are different in the way they are birthed into life. LED tends to be more long-lasting in time. As durable as it is, these flexible LED signs are also even water-resistant.


Other Signage Choices

When it comes to different signage that especially is illuminated there are all types of ranges, sizes, and sorts of materials to choose from.

LED Signage that is meant for the front of stores typically ranges upwards from $1,000 to about $10,000+. There are other signs that are primarily focused on being digital and these can range anywhere from $5,000 and head above and beyond $100,000+.

The ideas of signage that you want to create and bring into this life and are curious about the price. The best option would be to contact a local company for some advice and a possible free quote!


Looking For a Custom Neon LED Sign Estimate?

If you are in the mark for a custom sign for yourself or for your business. You can contact our team of trained professionals to get your back. On-standby is willing to help answer all and any questions you may have regarding signs. We are a full-service signage company, from the crafting phase to the installation of the sign.

We have decades of experience back in our company and we are here to help you. Our business loves signs and everything that goes into the development of them. We’ve got you back when and are your one-stop shop when it comes to all and everything signs.

Instances where you need help or would like an estimate for your sign you can contact us today for a free quote!

Neon Signs Cost 2024
Written by Craig B

Neon Signs Cost 2023

These are also known as LED or neon signs and the visual enticement for these signs is unlike any other. According to ArizonaCommercialSigns, a customized neon sign can start at around $200 and can increase up to $1,000 based on the complexity of the design and its size, they can end up in the $11,000 area. Smaller “off the shelf” types of neon lights are readily available.

Their overall maintenance can be costly, so take this into account before you purchase one. These lights are manufactured from glass and can easily be damaged by bad weather and it may cost a lot to get them repaired. Businesses that operate at night, such as bars or clubs will unquestionably benefit from having a neon sign.

Repair Costs

If it’s a high voltage short, it’ll cost about $350 to repair. Transformer repair would be about $300 and the service call about $350. If the neon is broken and need to be repaired or replaced, the repair would be about $200, with replacement cost being dependent on the size of the affected tube, and about $400 to remove and restore the affected neon. Of course, costs will vary depending on your location. What is important to emphasize is that you should only use licensed electrical sign contractors.

Custom Sign Fabrication
Written by Craig B

Best Colors For Signage

Color psychology has shown colors can impact our impulses, moods and decision-making ability. As colors are so important in advertising and marketing, it is important to find the right colors for your sign. Read on to learn more.


A very safe color that is practical as well as calming, making it a popular choice for varied industries. But it can appear to be dull and is often best used with a contrasting color.


Orange gives off an aura of confidence and warmth as well as optimism. It is a bold color and should be used in a sparing fashion.


Feminine, calming and of course, romantic. Usually used in marketing to females it can work in other settings if used judiciously.


Purple brings originality, art, and creativity to mind and can be associated with depth, wealth and mystery. Be it a high-end brand or a fun brand, purple is very versatile.


Nature, free and calm is just some of the attributes of the color green equalling thoughts od tranquility, freedom and freshness.


Representing virtues such as productivity, authority, and trustworthiness, they are great at building trust among customers and make them feel happier as well as more productive by choosing to do business with you.


A warm, vibrant and happy color that makes people feel good about themselves. Sadly, it is a color people either hate or love!


An impulse buy color that can capture excitement and passion as well as someone’s attention.


A powerful, mysterious yet seductive color that can draw people in. But if it is overdone it can look off-putting. Goes well with any color!


Reassuring as well as calm, with associations of purity and cleanliness. But an abundance of white can make a business appear sterile, cold or empty.

Cleaning Neon Signs
Written by Craig B

Keeping Neon Signs Clean

If you neon sign is looking a little dingy, the following steps can help you with some clean up to make it look as good as new. WARNING: Never clean a neon sign without first unplugging; the high voltage can cause serious injuries. Do not soak the sign with the solution; the block-out paint on the neon tubes can crack and peel off. Read on to learn more.


You will need the following:

  • Soft bristle nylon brush
  • 1/2-cup household ammonia
  • 1/2-cup water
  • Plastic container
  • Microfiber cloth
  1. Unplug the neon sign or light and allow the tubes to cool completely.
  2. Use a soft bristle nylon brush or a soft dry sock to remove dust from the surface of the sign. use only very light pressure to prevent damage or breakage of the light.
  3. Perform an inspection to look for any residue that is stubborn. Nicotine stains are a good example. If stains or residue remains, use half a cup of water with a half cup of household ammonia and pour it into a container made from plastic.
  4. Use a microfiber cloth and dip it into the solution you have assembled and then wring out the cloth removing the excess.
  5. Gently wipe the tubes with the damp cloth to remove residue and stains. Then allow the air tubes to air dry totally.
The Right Tagline
Written by Craig B

The Correct Tagline

  • “The broader your tagline is, the more often people will forget about your product. The more focused it is, the more people will think about your product when a specific, real-world scenario happens. Then that tagline gets triggered, and they think about your product. You have to be specific and scenario-driven.”
    Rameet ChawlaFueled
  • “Taglines should evolve with the company and are not easy to create. Some easy pitfalls are trying to wrap what you do, why you do it, who you’re doing it for, and where you are doing it all in one tagline. Another easy pitfall is getting too cutesy. Not every slogan needs alliteration, a clever rhyme, or a pun.”
    Abby RossThinkCERCA
  • “A tagline needs to say a lot with a little. For example, at Astonish, our tagline is “The Best Friend of the Local Agent.” It speaks to our audience and says a ton. It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too. That’s a powerful tagline!” Adam DeGraideAstonish
  • “A good slogan gets engrained in consumers’ heads the first time they are exposed to it. A good example of this is a local air conditioning company that uses controversy for its tagline: “Your wife is hot.” Citgo grabs attention by leveraging a play on words: “Fueling Good.” The same goes for an energy company that kills two birds with one slogan: “Changing the Current.” —Logan LenzEndagon
  • “You shouldn’t worry about being cool or edgy with your tagline. Your goal should be a tagline that encapsulates in a few words the best of what your company is. What is it about your product that will make people’s lives better? Now, evoke that with supreme economy. This is not easy to do. That is why there are copywriters.” Danny BoiceSpeek
  • Make sure your tagline provides a picture of what you do. Branding is all about clarity. Most people try to be too cute. For example, Lexus’s old tagline, “Pursuit of Perfection,” connects with their audience of high achievers who are literally pursuing perfection. What Lexus is signaling is that their car provides the visual evidence that you as the driver are pursuing perfection.” —Raoul DavisAscendant Group
  • “It’s true that the best taglines are simple and memorable, but they’re also something else: functional. A tagline should explain your product or service to potential customers or capture what it is that makes your business different from your competitors’ businesses.” Brittany HodakZinePak
  • “What’s your story? What gets you emotional when you think about what you do? Whatever it is, that’s your positioning. Your logo and tagline should communicate precisely that feeling. Also, get a great firm working at your side. Our investors, Breakaway Innovation Group, helped us tremendously with our new branding.” Jordan FliegelCoachUp
  • “Too many slogans and taglines today take what I call the “generic lifestylist” path. They’re vague and kind of hollow-sounding (think KFC’s “So Good” or The Source’s “I Want That”). You can practically see the soulless marketing meeting that happened behind the scenes. Instead, slogans and taglines should speak directly to a benefit.”
    Amanda AitkenThe Girl’s Guide to Graphic Design
  • “We see so many taglines that try to say too much. If you can’t explain to people in three to five words what you do, then it will be hard to communicate the vision to your employees. A slogan isn’t just about marketing success, it’s also about having internal customers see the vision and the mission that the company is working on.” Derek CapoNext Step China


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