The Right Tagline
Written by Craig B

The Correct Tagline

  • “The broader your tagline is, the more often people will forget about your product. The more focused it is, the more people will think about your product when a specific, real-world scenario happens. Then that tagline gets triggered, and they think about your product. You have to be specific and scenario-driven.”
    Rameet ChawlaFueled
  • “Taglines should evolve with the company and are not easy to create. Some easy pitfalls are trying to wrap what you do, why you do it, who you’re doing it for, and where you are doing it all in one tagline. Another easy pitfall is getting too cutesy. Not every slogan needs alliteration, a clever rhyme, or a pun.”
    Abby RossThinkCERCA
  • “A tagline needs to say a lot with a little. For example, at Astonish, our tagline is “The Best Friend of the Local Agent.” It speaks to our audience and says a ton. It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too. That’s a powerful tagline!” Adam DeGraideAstonish
  • “A good slogan gets engrained in consumers’ heads the first time they are exposed to it. A good example of this is a local air conditioning company that uses controversy for its tagline: “Your wife is hot.” Citgo grabs attention by leveraging a play on words: “Fueling Good.” The same goes for an energy company that kills two birds with one slogan: “Changing the Current.” —Logan LenzEndagon
  • “You shouldn’t worry about being cool or edgy with your tagline. Your goal should be a tagline that encapsulates in a few words the best of what your company is. What is it about your product that will make people’s lives better? Now, evoke that with supreme economy. This is not easy to do. That is why there are copywriters.” Danny BoiceSpeek
  • Make sure your tagline provides a picture of what you do. Branding is all about clarity. Most people try to be too cute. For example, Lexus’s old tagline, “Pursuit of Perfection,” connects with their audience of high achievers who are literally pursuing perfection. What Lexus is signaling is that their car provides the visual evidence that you as the driver are pursuing perfection.” —Raoul DavisAscendant Group
  • “It’s true that the best taglines are simple and memorable, but they’re also something else: functional. A tagline should explain your product or service to potential customers or capture what it is that makes your business different from your competitors’ businesses.” Brittany HodakZinePak
  • “What’s your story? What gets you emotional when you think about what you do? Whatever it is, that’s your positioning. Your logo and tagline should communicate precisely that feeling. Also, get a great firm working at your side. Our investors, Breakaway Innovation Group, helped us tremendously with our new branding.” Jordan FliegelCoachUp
  • “Too many slogans and taglines today take what I call the “generic lifestylist” path. They’re vague and kind of hollow-sounding (think KFC’s “So Good” or The Source’s “I Want That”). You can practically see the soulless marketing meeting that happened behind the scenes. Instead, slogans and taglines should speak directly to a benefit.”
    Amanda AitkenThe Girl’s Guide to Graphic Design
  • “We see so many taglines that try to say too much. If you can’t explain to people in three to five words what you do, then it will be hard to communicate the vision to your employees. A slogan isn’t just about marketing success, it’s also about having internal customers see the vision and the mission that the company is working on.” Derek CapoNext Step China
Source: https://www.inc.com/young-entrepreneur-council/10-tips-for-a-remarkable-tagline.html

 

Church-Signs-Costs-2021
Written by Craig B

Church Signs Costs 2022

Church Sign Prices

Church sign prices range from $5,000 to $50,000. Marquees with static letters and simple backlighting cost the least, while digital or LED options run higher according to Homeadvisor.

Cost of Digital Church Signs

Digital church signs cost $5,000 to $50,000. You can plan to pay $10,000 to $20,000 for the most common sizes according to Homeadvisor.

Church Marquee Sign Prices

Church marquees are $5,000 to $10,000. On the lower end of the range, you’ll get a freestanding sign with adjustable letters and basic backlighting. If you want a digital one, you’ll probably pay $10,000 or more according to Homeadvisor.

Monument Signs Costs 2022
Written by Craig B

Monument Signs Costs 2022

On average, monument signs cost about $275 per sq ft with average prices ranging from $150 to $400 per square foot for the US 2021. According to ArizonaCommercialSigns, “The average monument sign cost is about $275 per sq ft. Costs range from $150 to $400 per square foot.”

Prices do vary depending on the complexity of the sign.

Every sign manufacturer will follow a few rules when giving quotes and it is important to remember these when obtaining quotes and looking at the different prices you may be quoted.

  • Signs will be less expensive the less complex they are because of the labor costs involved and the longevity, relating to the quality of the materials used
  • The square foot cost increases as the complexity of the sign increases
  • The cost of the sign will be dependent on the size of the sign as well as its complexity

To define complexity a good example would be when you changed from a simple sign that is fixed to one with letters displayed via an electronic system where the words can be changed. Another example would be when the flat-faced letters are changed to give a 3D style appearance. Although complexity means more expense, it can make your sign stand out in an impressive manner and improve the appearance of your brand. Let’s look at signs in different price ranges to learn more.

$5,000 Monument Signs

A 5×7 monument sign using acrylic panels, aluminum of an industrial grade s well as vinyl lettering and graphics that are printed digitally. This sign will last many years before maintenance is required. This kind of sign is also double-sided and can be seen from both directions by people wanting to look at your business. You can also reduce costs further by utilizing secondary lighting that is mounted in the ground. The sign can be further enhanced with customized options such as centralized illumination, additional colors, masonry-style platform or cosmetic effects.

$10,000 Monument Signs

A 6×8 foot pylon sign that is double-sided will be taller and larger so support columns and footings are an addition so the sign can handle the added wind-load demands. Some signs offer face frames on hinges to make it easy to maintain as well as vinyl printing in color that has a backing of dense Lexan at 3/16ths of an inch. They have the advantage of being easy to change and the lower half of the sign can have 2-3 tracks for copy changeable letters measuring 6 inches. An added bonus is that LED lighting can be utilized to keep maintenance lights under control and upgrades can be done via an electronic message system – the wording of which can be changed for different marketing campaigns.

$28,000 Monument Signs

A centrally-lit sign, double-sided and a 10×7 foot tall can be made from aluminum but will have many customizable features. It may include options for 3D style lettering and utilize centrally based LED lighting. A stone effect style base can be covered over with vinyl that is digitally printed lending a very luxurious look as opposed to using general masonry. Other options in this price range will likely include an electronic messaging system measuring 3×7 foot in full-color on both sides of the sign. You can expect this to include an in-built graphics driver, wireless software to change the text of the message, and may also offer on-site training as well as internet software training. The sign can be of higher definition offering more pixel resolution for greater sign clarity -even looking as good as video at 60 frames per second.

Monument Sign Cost Per Sq Ft

Monument Signs Cost Per Sq Ft

On average, monument signs cost about $275 per sq ft with average prices ranging from $150 to $400 per square foot for the US 2021 according to SignsByCrannie.

Average Cost of a Monument Sign

On average monument signs cost about $10,750 with average prices ranging from $5,500 to $16,000 according to SignsManufacturing. A double-face Monument sign with illumination and 10ft x 12ft cabinet, including installation: $16,000. A double-faced illuminated Monument sign with a 5ft x 10ft cabinet, including installation: $7,500. A double-faced illuminated Monument sign with a 4ft x 8ft cabinet, including installation: $5,500.

What is a Monument Sign?

A monument sign is both a double and single-sided sign that is installed at various heights to follow code and attract maximum attention. They are often placed near traffic paths and help identify your business within a building, two or more similar office buildings, or an office complex.

According to PlumbSigns, “A monument sign can be defined as a ground sign generally having a low profile with little or no open space between the ground and the sign and having a structure constructed of masonry, wood, or materials similar in appearance.”

See Also,

Monument Sign Quotes in Phoenix & Tempe

Davis Signs & Graphics is based out of Tempe but can provide free estimates for customers all over the Phoenix East valley. Get a free monument sign estimate in Phoenix or Tempe by giving Davis Signs & Graphics a call today at (480) 945 0196. We also install other types of outdoor signage including: Monument SignsNeon SignsBuilding SignsBuilding WrapsIlluminated SignsPylon Signs and Promotional Signs.

Monument Signs Costs 2022
Written by Craig B

Monument Signs Costs 2021

On average, monument signs cost about $275 per sq ft with average prices ranging from $150 to $400 per square foot for the US 2021. According to ArizonaCommercialSigns, “The average monument sign cost is about $275 per sq ft. Costs range from $150 to $400 per square foot.”

Prices do vary depending on the complexity of the sign.

Every sign manufacturer will follow a few rules when giving quotes and it is important to remember these when obtaining quotes and looking at the different prices you may be quoted.

  • Signs will be less expensive the less complex they are because of the labor costs involved and the longevity, relating to the quality of the materials used
  • The square foot cost increases as the complexity of the sign increases
  • The cost of the sign will be dependent on the size of the sign as well as its complexity

To define complexity a good example would be when you changed from a simple sign that is fixed to one with letters displayed via an electronic system where the words can be changed. Another example would be when the flat-faced letters are changed to give a 3D style appearance. Although complexity means more expense, it can make your sign stand out in an impressive manner and improve the appearance of your brand. Let’s look at signs in different price ranges to learn more.

$5,000 Monument Signs

A 5×7 monument sign using acrylic panels, aluminum of an industrial grade s well as vinyl lettering and graphics that are printed digitally. This sign will last many years before maintenance is required. This kind of sign is also double-sided and can be seen from both directions by people wanting to look at your business. You can also reduce costs further by utilizing secondary lighting that is mounted in the ground. The sign can be further enhanced with customized options such as centralized illumination, additional colors, masonry-style platform or cosmetic effects.

$10,000 Monument Signs

A 6×8 foot pylon sign that is double-sided will be taller and larger so support columns and footings are an addition so the sign can handle the added wind-load demands. Some signs offer face frames on hinges to make it easy to maintain as well as vinyl printing in color that has a backing of dense Lexan at 3/16ths of an inch. They have the advantage of being easy to change and the lower half of the sign can have 2-3 tracks for copy changeable letters measuring 6 inches. An added bonus is that LED lighting can be utilized to keep maintenance lights under control and upgrades can be done via an electronic message system – the wording of which can be changed for different marketing campaigns.

$28,000 Monument Signs

A centrally-lit sign, double-sided and a 10×7 foot tall can be made from aluminum but will have many customizable features. It may include options for 3D style lettering and utilize centrally based LED lighting. A stone effect style base can be covered over with vinyl that is digitally printed lending a very luxurious look as opposed to using general masonry. Other options in this price range will likely include an electronic messaging system measuring 3×7 foot in full-color on both sides of the sign. You can expect this to include an in-built graphics driver, wireless software to change the text of the message, and may also offer on-site training as well as internet software training. The sign can be of higher definition offering more pixel resolution for greater sign clarity -even looking as good as video at 60 frames per second.

Monument Sign Cost Per Sq Ft

Monument Signs Cost Per Sq Ft

On average, monument signs cost about $275 per sq ft with average prices ranging from $150 to $400 per square foot for the US 2021 according to SignsByCrannie.

Average Cost of a Monument Sign

On average monument signs cost about $10,750 with average prices ranging from $5,500 to $16,000 according to SignsManufacturing. A double-face Monument sign with illumination and 10ft x 12ft cabinet, including installation: $16,000. A double-faced illuminated Monument sign with a 5ft x 10ft cabinet, including installation: $7,500. A double-faced illuminated Monument sign with a 4ft x 8ft cabinet, including installation: $5,500.

What is a Monument Sign?

A monument sign is both a double and single-sided sign that is installed at various heights to follow code and attract maximum attention. They are often placed near traffic paths and help identify your business within a building, two or more similar office buildings, or an office complex.

According to PlumbSigns, “A monument sign can be defined as a ground sign generally having a low profile with little or no open space between the ground and the sign and having a structure constructed of masonry, wood, or materials similar in appearance.”

See Also,

Monument Sign Quotes in Phoenix & Tempe

Davis Signs & Graphics is based out of Tempe but can provide free estimates for customers all over the Phoenix East valley. Get a free monument sign estimate in Phoenix or Tempe by giving Davis Signs & Graphics a call today at (480) 945 0196. We also install other types of outdoor signage including: Monument SignsNeon SignsBuilding SignsBuilding WrapsIlluminated SignsPylon Signs and Promotional Signs.

Church-Signs-Costs-2021
Written by Craig B

Church Signs Costs 2021

Church Sign Prices

Church sign prices range from $5,000 to $50,000. Marquees with static letters and simple backlighting cost the least, while digital or LED options run higher according to Homeadvisor.

Cost of Digital Church Signs

Digital church signs cost $5,000 to $50,000. You can plan to pay $10,000 to $20,000 for the most common sizes according to Homeadvisor.

Church Marquee Sign Prices

Church marquees are $5,000 to $10,000. On the lower end of the range, you’ll get a freestanding sign with adjustable letters and basic backlighting. If you want a digital one, you’ll probably pay $10,000 or more according to Homeadvisor.

Directory Signs
Written by Craig B

Directory Signs

Directory signs are vital for any office building. These signs will help direct patrons and keep the traffic moving. Here is a look at other benefits of directory signs and details on installation.

Directory Sign Benefits

Lobby signs are typically the first thing anyone sees when entering a building. Look at this sign as your first chance to build your brand and reputation. A clear and clean sign gives a look of professionalism that won’t be mistaken. Making the building easier to navigate can go a long way in the minds of customers. All patrons will appreciate the ease of navigation, courtesy of these signs.

Customer convenience is perhaps the top benefit of directory signs. Think of these signs as a benefit to both your company and your customers. It serves multiple purposes and benefits all parties. Promote your business and earn the respect of customers by choosing to invest in directory signs for your business park.

What Are Acrylic Signs?
Written by Craig B

Cleaning Acrylic Logo Signs

Washing The Acrylic Logo Sign

The best way to clean acrylic logo signs is with clean, lukewarm water and a clean, soft, nonabrasive, non-linting cloth. If the sign is large and located out of reach, you can use a pressure washer instead.  Mild soap or detergent can be mixed with the lukewarm water when necessary.

Drying The Acrylic Sign

For a streak-free sign, dry with a clean, dry soft cloth.  Gently blotting the sign with the cloth is the safest way to ensure a beautiful result. For signs that cannot be easily reached, you can simply allow the sign to air dry.

Signs That Need More Than Soap and Water

If your sign has a more stubborn cleaning problem, you can purchase cleaning agents designed specifically for acrylic. Make sure to double-check that any cleaner you purchase, other than a mild soap or detergent, is safe to use on acrylic. These products are specially designed to clean, polish or buff acrylic and can be found at your local hardware store or online.  Follow the directions on the product, use soft clean cloths, and your acrylic logo sign should continue to look as clean and brilliant as the day you bought it.

Custom Sign Fabrication
Written by Craig B

Choosing The Best Sign For Your Business

The sign you choose for your business will become its identity, making it distinguishable in an increasingly competitive market. For the sign to express the character of your business and attract the viewer’s attention in an instant, it must be more than just an attractively designed logo and a witty slogan; a successful sign is an intricate blend of various elements like marketing, demographics, and visual appeal. What makes designing appealing signage more difficult is the fact that everyone is going somewhere, so your sign must be one that is instantly visible, recognizable, and understandable by people on the move.

Signage Makes A Great First Impression


First impressions are often hard to change, and your signage is the first contact prospective customers will have with your business. If it fails to captivate peoples’ attention, your venture is doomed to failure, regardless of how remarkable your products or services are. An investment in professional signage design, therefore, will go a long way in establishing a strong market presence for your business. Professional signage graphics designers understand the complexities of marketing and what it takes to captivate the attention of passersby, turning them into prospective customers.

All globally recognized chains began their journey as any other business in the market, with a focus on product quality, service, and cultivating a recognizable market presence through strategic marketing setting them apart from the competition. This is the kind of success your business can acquire if investment is made to cultivate an effective market presence from the time of its inception.

An effective sing must tell the onlooker about the core-purpose of your business and tell your story even before the customer steps into your establishment.

What Make A Good Business Sign?


How effective a sign is in introducing your business to customers depends largely on how visible, prominent, readable and understandable your sign is for people rushing to the bus stop or driving past. If it is appealing enough to captivate people’s attention, it is a job well done. The following elements are what a professional designer will keep in focus when crafting an effective sign for your business.

Placement Of The Sign 

Where your establishment is located is also a major consideration when determining the placement of your sign. If you are located such that your customers will not be able to easily spot your sign from a distance, you could consider a different location for increased exposure. Leading researches inform that signs mounted perpendicular to the roadway enjoy the most visibility, and those mounted on buildings parallel to the roadway need to be a minimum of 70% bigger than those perpendicular in order capture a driver’s attention as they drive past. Any signs mounted by a major highway or road need to be appealing, with minimal written content; always assume that people driving past will not stop to read.

Size Of The Sign 

Moving on, we will assume that your sign is visible enough to be spotted from a distance and focus on the size of written content to ensure that your message is readable.

Expert recommendation suggests that the letters on your sign should be at least an inch tall for every 25-feet of distance so that they can be easily read by people driving past. For instance, if our establishment is 300 feet from the main road, the letters on your sign should be at least 12 inches big in height. If your sign uses a font that is harder to read, the minimum size of the letters will have to be increased to make the content easily readable.

To determine how small your sign can be while being readable at the same time, consider that each letter will occupy one square foot. A sign that is 410 feet away with 18-letter content will need at least 25 square feet for the content alone and an additional 35%-40% of empty space to maximize clarity. This is the smallest size you should consider for a sign with no logos and clear readable text mounted perpendicular to the road at this distance.

However, a number of businesses will not be satisfied with a bland sign without graphics. The style of the letters, how easily recognizable the logos and designs are, the lighting method, and the composition of colors will all enhance the sign’s visibility even if the font used is not easy to read.

Height Of The Sign 

Once you’ve determined the placement and the size of your sign, you need to consider at what height the signs needs to be mounted. The further away the sign is from the road, the higher it needs to be so that it is easily visible to people driving by. If your establishment is by a freeway, the sign needs to be high enough to be visible from a great distance but if you’re located in a business area it just needs to be high enough to not be obscured by moving and parked vehicles.

The length of written content on your sign will generally dictate its dimensions, but assuming that your sign meets the minimum size and height requirements mentioned above, and is mounted perpendicular to the road about 5 to 10 feet from the closest edge of public right-of-way, the bottom of the sign should be a at least 7 feet above the ground to avoid being obscured by dormant and moving vehicles.

Illumination Of The Sign 

Another primary consideration once the size, placement, and height of the sign have been decided is the lighting. Proper focus on lighting will ensure that your sign is clearly visible day in and day out, at night time, and in all kinds of weather. A sign that is well-lit is easier to read by moving vehicles, providing round the clock advertisement for your business. Proper lighting on your sign will strengthen your business’s market presence as it will serve as a constant reminder to passersby even when you’re closed.

If you are considering lighting up your sign, you can employ one or a combination of three basic approaches: 1) lamps can be installed at the base of the sign and oriented to shine on its face, 2) lighting can be installed internally, shining through the face of the sign from the back illuminating it from within, 3) lighting elements like LEDs, neon tubing and exposed bulbs can be used to light up the sign as well. With modern advancements in technology, we now have the luxury of a vast array of economical, energy-efficient lighting fixtures that are easy to install and maintain.

It is advisable to match the lighting on your sign with the color scheme of your business establishment or that of your advertising and print media to give it a balanced and unified look. It is worth noting that not all lighting fixtures will display colors accurately, so if an accurate representation of your business’s colors is important, lighting fixtures with a high CRI (Color Rendering Index) rating should be considered.

A well-lit sign must be luminous enough to stand its ground in the presence of other signs from other businesses around it, but not so bright that it becomes a nuisance. A number of cities in the US have moved to establish brightness limits for street signs, so make sure to check with local planning and development authorities before designing your sign to determine what those limits may be.

What Are Acrylic Signs?
Written by Craig B

What Are Acrylic Signs

Acrylic signs are made from a glossy finished plastic sheet known by the trademark, Plexiglass. When you are looking for a modern, hi-tech yet sophisticated appearance, acrylic with its wide variety of color options is a frequent choice for attention grabbing purchase, architectural and illuminated signs.

Sign Applications

  • Tradeshow exhibits
  • Signs and easels, all-in-one
  • Showroom signs
  • Retail signs
  • Restaurant signs
  • Point-of-purchase products
  • Office building signs
  • Nameplates and name badges
  • Menu boards
  • Directional and informational signs
  • Brochure holders
  • Boxes

Ideas

You can enhance the visibility of your acrylic signs in the following ways:

  • Using non-glare acrylic to reduce glare problems
  • Using multiple layers of acrylic to enhance the image
  • Using bent easels
  • Incorporating a logo or graphic symbol
  • Designing custom applications
  • Creating a three-dimensional effect—giving the perception of depth to the finished product—using clear acrylic and applying a background color to the reverse side
  • Applying multiple lettering colors
  • Adding stripes and borders

Installation Methods

  • Using Velcro®
  • Using double-sided tape
  • Self-supporting (bent easel)
  • Hanging
  • Gluing
  • Applying suction cups

Maintenance

  • Use acrylic signs for long-term indoor use or for short-term outdoor use in areas protected by overhangs or awnings. (This does not apply to acrylic used in light box signs)
  • Handle acrylic signs with care because acrylic scratches easily and can shatter or chip upon impact
  • Do not leave acrylic in direct sun or in a hot car; it may bow or bend if not laying flat.
Custom Sign Fabrication
Written by Craig B

Custom Sign Fabrication

Davis Signs has awesome abilities for the fabrication of signs. They are experienced in all manner of sign building. Be it a fully customized one-off sign, to large scale signs for local, regional and nationwide projects. Using the latest technologies, the David Signs team lead the industry in signage manufacture. Read on to learn more about sign fabrication.

Sign Fabrication Equipment

  • Engravers utilizing laser technology
  • Letter machines controlled by computer
  • Booths for painting
  • A computer run waterjet machine
  • Sandblasting equipment
  • VL approved wiring and lighting
  • Welding, shear and bending equipment
  • Fully computer driven screen printing, digital graphics, vinyl printing and a large flatbed printer

Finishes

We offer a wide range of finishes. For example:

  • Galvanizing, anodizing and polishing
  • Color matching
  • Faux finishing
  • Powder coating
  • Clear coat and base coat painting
  • Single stage polyurethane painting

Davis Signs can make virtually any kind of signage you like in the design, style and materials you like. Our architectural signage will work for nearly everyone. No matter how complicated a project may be, David Signs is your #1 choice for all kinds of signs!

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