What Are LED’s?
The name derives from Light Emitting Diodes. Which in an essence, are tiny little light bulbs, almost acting like pixels in a digital image. But, unlike conventional light bulbs, LED’s don’t have a filament that will burn out. This leaves them with a longer life than the lights you’re used to. They have a variety of uses such as in TV remote controls, freeway emergency messages, non-human visual processes, and of course, signs.
More Bright Than Neon or Conventional Lighting
A lot of business owners are using outdoor LED signage because of these type of signs are much more bright than other conventional types of outdoor signage. Brighter signs, attracts more attention and are visible at greater distances.
The initial cost of purchasing LED may be more costly, but they are cheaper in the long run. It can even help save you money. How? With proper care a LED sign can last for years. They consume less energy and require only little upkeep. There is no need to spend more money or time in changing the design or hiring a sign company to install a new sign.
They Last Longer Than Other Lighting
LED signage is more durable compared to traditional lighted signs. They are made from long lasting materials and are un-breakable, requiring only minimal maintenance. This is because the LED modules have a longer life span. LED modules can last up to around 105,000 hours.
LED Lighting Is More Versatile
Traditional outdoor displays that need to be designed and printed, LED signs are more versatile. LED signs can be instantly updated right from your computer or smartphone with the click of a mouse or swipe of a finger! The changes you make can be shown in real time. You can also schedule message to change based on the time of day, day of the week or month.
Visual graphics attract and transmit more information than simple words. It helps improve the aesthetic appeal of your business. That is why LED signs are used in public places such as shopping malls, airports and train stations.
They Use Less Electricity
One of the best things about LED signage is the reduced amount of power usage. An outdoor LED sign consumes upwards of 2 to 4 times less electricity when being compared to traditional neon or bulb signs. Your business becomes kinder to the environment by helping reduce your carbon footprint.
Customize Your Advertising
LED signage can keep pace with changing weather conditions and other situations. It allows you to customize your advertising message for your target audience. You can change the message, text, graphics, signs anytime you want and more often to match your business goals and meet your audience’s needs.
Less Care and Replacement
Unlike traditional signs, outdoor LED signs are less likely to burning out or coming loose. LED signs do not need a whole lot of repair or maintenance.
They Are More Energy-Efficient
LED lights need less energy to function. This is a significant energy and cost saving for you and your business. They even produce a very little amount of heat.
LED displays can catch people’s attention from a great distance. Impacting messages and graphics grab your attention, communicate immediately and bring information instantaneously. It grabs the attention of consumers who are already out and ready buy your goods or services. It can also increase more impulse buyers.
They Make More Personalized Connections
LED signs allow you to connect with and engage your customers through personal messages. You can display business information for professionals, tons of information about local weather, inspirational message and a whole lot more.
Make People Remember Your Business
More often than not people are likely to forget what they see on normal media (TV commercials, printed ads, etc.). Outdoor LED Signage gives you an edge as people can remember a bright LED sign for a longer time and tend to go for brands that they are more familiar with. So when they need something that your business can offer, there’s a larger chance that they’ll remember the message you convey to them.