Cleaning Neon Signs
Written by Craig B

Cleaning Neon Signs

If you neon sign is looking a little dingy, the following steps can help you with some clean up to make it look as good as new. WARNING: Never clean a neon sign without first unplugging; the high voltage can cause serious injuries. Do not soak the sign with the solution; the block-out paint on the neon tubes can crack and peel off. Read on to learn more.

Materials

You will need the following:

  • Soft bristle nylon brush
  • 1/2-cup household ammonia
  • 1/2-cup water
  • Plastic container
  • Microfiber cloth
  1. Unplug the neon sign or light and allow the tubes to cool completely.
  2. Use a soft bristle nylon brush or a soft dry sock to remove dust from the surface of the sign. use only very light pressure to prevent damage or breakage of the light.
  3. Perform an inspection to look for any residue that is stubborn. Nicotine stains are a good example. If stains or residue remains, use half a cup of water with a half cup of household ammonia and pour it into a container made from plastic.
  4. Use a microfiber cloth and dip it into the solution you have assembled and then wring out the cloth removing the excess.
  5. Gently wipe the tubes with the damp cloth to remove residue and stains. Then allow the air tubes to air dry totally.
The Right Tagline
Written by Craig B

The Right Tagline

  • “The broader your tagline is, the more often people will forget about your product. The more focused it is, the more people will think about your product when a specific, real-world scenario happens. Then that tagline gets triggered, and they think about your product. You have to be specific and scenario-driven.”
    Rameet ChawlaFueled
  • “Taglines should evolve with the company and are not easy to create. Some easy pitfalls are trying to wrap what you do, why you do it, who you’re doing it for, and where you are doing it all in one tagline. Another easy pitfall is getting too cutesy. Not every slogan needs alliteration, a clever rhyme, or a pun.”
    Abby RossThinkCERCA
  • “A tagline needs to say a lot with a little. For example, at Astonish, our tagline is “The Best Friend of the Local Agent.” It speaks to our audience and says a ton. It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too. That’s a powerful tagline!” Adam DeGraideAstonish
  • “A good slogan gets engrained in consumers’ heads the first time they are exposed to it. A good example of this is a local air conditioning company that uses controversy for its tagline: “Your wife is hot.” Citgo grabs attention by leveraging a play on words: “Fueling Good.” The same goes for an energy company that kills two birds with one slogan: “Changing the Current.” —Logan LenzEndagon
  • “You shouldn’t worry about being cool or edgy with your tagline. Your goal should be a tagline that encapsulates in a few words the best of what your company is. What is it about your product that will make people’s lives better? Now, evoke that with supreme economy. This is not easy to do. That is why there are copywriters.” Danny BoiceSpeek
  • Make sure your tagline provides a picture of what you do. Branding is all about clarity. Most people try to be too cute. For example, Lexus’s old tagline, “Pursuit of Perfection,” connects with their audience of high achievers who are literally pursuing perfection. What Lexus is signaling is that their car provides the visual evidence that you as the driver are pursuing perfection.” —Raoul DavisAscendant Group
  • “It’s true that the best taglines are simple and memorable, but they’re also something else: functional. A tagline should explain your product or service to potential customers or capture what it is that makes your business different from your competitors’ businesses.” Brittany HodakZinePak
  • “What’s your story? What gets you emotional when you think about what you do? Whatever it is, that’s your positioning. Your logo and tagline should communicate precisely that feeling. Also, get a great firm working at your side. Our investors, Breakaway Innovation Group, helped us tremendously with our new branding.” Jordan FliegelCoachUp
  • “Too many slogans and taglines today take what I call the “generic lifestylist” path. They’re vague and kind of hollow-sounding (think KFC’s “So Good” or The Source’s “I Want That”). You can practically see the soulless marketing meeting that happened behind the scenes. Instead, slogans and taglines should speak directly to a benefit.”
    Amanda AitkenThe Girl’s Guide to Graphic Design
  • “We see so many taglines that try to say too much. If you can’t explain to people in three to five words what you do, then it will be hard to communicate the vision to your employees. A slogan isn’t just about marketing success, it’s also about having internal customers see the vision and the mission that the company is working on.” Derek CapoNext Step China
Source: https://www.inc.com/young-entrepreneur-council/10-tips-for-a-remarkable-tagline.html

 

Monument Signs Costs 2022
Written by Craig B

How Much Do Monument Signs Cost?

On average, monument signs cost about $275 per sq ft with average prices ranging from $150 to $400 per square foot for the US 2020. According to ArizonaCommercialSigns, “The average monument sign cost is about $275 per sq ft. Costs range from $150 to $400 per square foot.”

Prices do vary depending on the complexity of the sign.

Every sign manufacturer will follow a few rules when giving quotes and it is important to remember these when obtaining quotes and looking at the different prices you may be quoted.

  • Signs will be less expensive the less complex they are because of the labor costs involved and the longevity, relating to the quality of the materials used
  • The square foot cost increases as the complexity of the sign increases
  • The cost of the sign will be dependent on the size of the sign as well as its complexity

To define complexity a good example would be when you changed from a simple sign that is fixed to one with letters displayed via an electronic system where the words can be changed. Another example would be when the flat-faced letters are changed to give a 3D style appearance. Although complexity means more expense, it can make your sign stand out in an impressive manner and improve the appearance of your brand. Let’s look at signs in different price ranges to learn more.

$5,000 Monument Signs

A 5×7 monument sign using acrylic panels, aluminum of an industrial grade s well as vinyl lettering and graphics that are printed digitally. This sign will last many years before maintenance is required. This kind of sign is also double-sided and can be seen from both directions by people wanting to look at your business. You can also reduce costs further by utilizing secondary lighting that is mounted in the ground. The sign can be further enhanced with customized options such as centralized illumination, additional colors, masonry-style platform or cosmetic effects.

$10,000 Monument Signs

A 6×8 foot pylon sign that is double-sided will be taller and larger so support columns and footings are an addition so the sign can handle the added wind-load demands. Some signs offer face frames on hinges to make it easy to maintain as well as vinyl printing in color that has a backing of dense Lexan at 3/16ths of an inch. They have the advantage of being easy to change and the lower half of the sign can have 2-3 tracks for copy changeable letters measuring 6 inches. An added bonus is that LED lighting can be utilized to keep maintenance lights under control and upgrades can be done via an electronic message system – the wording of which can be changed for different marketing campaigns.

$28,000 Monument Signs

A centrally-lit sign, double-sided and a 10×7 foot tall can be made from aluminum but will have many customizable features. It may include options for 3D style lettering and utilize centrally based LED lighting. A stone effect style base can be covered over with vinyl that is digitally printed lending a very luxurious look as opposed to using general masonry. Other options in this price range will likely include an electronic messaging system measuring 3×7 foot in full-color on both sides of the sign. You can expect this to include an in-built graphics driver, wireless software to change the text of the message, and may also offer on-site training as well as internet software training. The sign can be of higher definition offering more pixel resolution for greater sign clarity -even looking as good as video at 60 frames per second.

Monument Sign Cost Per Sq Ft

Monument Signs Cost Per Sq Ft

On average, monument signs cost about $275 per sq ft with average prices ranging from $150 to $400 per square foot for the US 2020 according to SignsByCrannie.

Average Cost of a Monument Sign

On average monument signs cost about $10,750 with average prices ranging from $5,500 to $16,000 according to SignsManufacturing. A double-face Monument sign with illumination and 10ft x 12ft cabinet, including installation: $16,000. A double-faced illuminated Monument sign with a 5ft x 10ft cabinet, including installation: $7,500. A double-faced illuminated Monument sign with a 4ft x 8ft cabinet, including installation: $5,500.

What is a Monument Sign?

A monument sign is both a double and single-sided sign that is installed at various heights to follow code and attract maximum attention. They are often placed near traffic paths and help identify your business within a building, two or more similar office buildings, or an office complex.

According to PlumbSigns, “A monument sign can be defined as a ground sign generally having a low profile with little or no open space between the ground and the sign and having a structure constructed of masonry, wood, or materials similar in appearance.”

See Also,

Monument Sign Quotes in Phoenix & Tempe

Davis Signs & Graphics is based out of Tempe but can provide free estimates for customers all over the Phoenix East valley. Get a free monument sign estimate in Phoenix or Tempe by giving Davis Signs & Graphics a call today at (480) 945 0196. We also install other types of outdoor signage including: Monument SignsNeon SignsBuilding SignsBuilding WrapsIlluminated SignsPylon Signs and Promotional Signs.

Custom Sign Fabrication
Written by Craig B

Best Colors For Signs

Color psychology has shown colors can impact our impulses, moods and decision-making ability. As colors are so important in advertising and marketing, it is important to find the right colors for your sign. Read on to learn more.

Gray

A very safe color that is practical as well as calming, making it a popular choice for varied industries. But it can appear to be dull and is often best used with a contrasting color.

Orange

Orange gives off an aura of confidence and warmth as well as optimism. It is a bold color and should be used in a sparing fashion.

Pink

Feminine, calming and of course, romantic. Usually used in marketing to females it can work in other settings if used judiciously.

Purple

Purple brings originality, art, and creativity to mind and can be associated with depth, wealth and mystery. Be it a high-end brand or a fun brand, purple is very versatile.

Green

Nature, free and calm is just some of the attributes of the color green equalling thoughts od tranquility, freedom and freshness.

Blue

Representing virtues such as productivity, authority, and trustworthiness, they are great at building trust among customers and make them feel happier as well as more productive by choosing to do business with you.

Yellow

A warm, vibrant and happy color that makes people feel good about themselves. Sadly, it is a color people either hate or love!

Red

An impulse buy color that can capture excitement and passion as well as someone’s attention.

Black

A powerful, mysterious yet seductive color that can draw people in. But if it is overdone it can look off-putting. Goes well with any color!

White

Reassuring as well as calm, with associations of purity and cleanliness. But an abundance of white can make a business appear sterile, cold or empty.

What Are Acrylic Signs?
Written by Craig B

Best Fonts For Signage

The words on your signs need a font that is simple to read but also eye-catching. Read on to learn more about different fonts.

Serif Fonts

A serif is a finishing short stroke to a letter. Often referred to as feet. A serif font is popular for longer texts as the feet of the words help the eyes as they read one letter and one word from the next letter and word. A San-Serif front (from the French word, Without) lacks the feet as looks more simple and clean looking.

Script Fonts

These are fonts that appear to be hand-lettered and are cursive. They look very elegant but can be difficult to read.

Futura

With a geometric typeface like Futura letters and words are simple to understand and have a modern and conventional look.

Garamond

Another widely used font best described as a typeface including serifs. Often utilized for the smaller text on a sign.

Bodoni

A stylish looking font that oozes professionalism with an individual personality combining thin and thick strokes makes it ideal for signage.

Franklin Gothic

A powerful and bold looking font that makes it simple to read. Compared to others, the width of the letters is more narrow.

Helvetica

Easy to read and well… it just works. The Helvetica family now has 51 different font weights and is a “go-to” sans serif font.

Written by Davis Signs & Graphics

Business Signs for Doors

Business Signs for Doors

Are you looking for the best business signs for doors? At Davis Signs, we offer a wide variety of signage services that allow you to stick out to potential customers and inform them about your business. The choice of colors and font size should be perfect so that the signs can send out the right information to the right people. We are a one-stop solution for all your signage needs. Quality signs on your business doors will make people develop trust in your company, and we can design a sign which will incorporate all the essential elements of your business.

Why you should work with Davis Signs

We have a wide collection of business signs for doors

You don’t even have to come in to the office; just visit our official website where you will access a wide variety of signs which we can design and examples of creative signs we have made in the past. Outdoor marketing is among the areas of your business which you should focus on. It is a simple process which you can utilize to save money in your advertising in the long run. When people pass near your business, they should know what you offer, and door signs play a great role in this.

Affordable services

If you are a business owner you are likely trying to save money wherever you can. We help you out with this by offering top quality sign services at affordable and competitive rates. We take a lot of pride in our customer service and being able to provide our customers the signs they need to help their business thrive. We aren’t happy until you are fully satisfied.

Quick turnaround

Sometimes businesses need signs at short notice. There is no need to worry after you decide to work with us. Our professionals have the capacity to respond within the shortest period and offer you the quality services you deserve. We are readily available, you can just fill our online contact form, or give us a call and we will respond to your query within the shortest time possible. You should select the best design so that your signs can deliver the best results. We are happy after we serve our customers to satisfaction, give one of our business signs a try, and you will always achieve the best in your outdoor marketing.

 

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