What Are Acrylic Signs?
Written by Craig B

What Are Acrylic Signs

Acrylic signs are made from a glossy finished plastic sheet known by the trademark, Plexiglass. When you are looking for a modern, hi-tech yet sophisticated appearance, acrylic with its wide variety of color options is a frequent choice for attention grabbing purchase, architectural and illuminated signs.

Sign Applications

  • Tradeshow exhibits
  • Signs and easels, all-in-one
  • Showroom signs
  • Retail signs
  • Restaurant signs
  • Point-of-purchase products
  • Office building signs
  • Nameplates and name badges
  • Menu boards
  • Directional and informational signs
  • Brochure holders
  • Boxes


You can enhance the visibility of your acrylic signs in the following ways:

  • Using non-glare acrylic to reduce glare problems
  • Using multiple layers of acrylic to enhance the image
  • Using bent easels
  • Incorporating a logo or graphic symbol
  • Designing custom applications
  • Creating a three-dimensional effect—giving the perception of depth to the finished product—using clear acrylic and applying a background color to the reverse side
  • Applying multiple lettering colors
  • Adding stripes and borders

Installation Methods

  • Using Velcro®
  • Using double-sided tape
  • Self-supporting (bent easel)
  • Hanging
  • Gluing
  • Applying suction cups


  • Use acrylic signs for long-term indoor use or for short-term outdoor use in areas protected by overhangs or awnings. (This does not apply to acrylic used in light box signs)
  • Handle acrylic signs with care because acrylic scratches easily and can shatter or chip upon impact
  • Do not leave acrylic in direct sun or in a hot car; it may bow or bend if not laying flat.
Custom Sign Fabrication
Written by Craig B

Custom Sign Fabrication

Davis Signs has awesome abilities for the fabrication of signs. They are experienced in all manner of sign building. Be it a fully customized one-off sign, to large scale signs for local, regional and nationwide projects. Using the latest technologies, the David Signs team lead the industry in signage manufacture. Read on to learn more about sign fabrication.

Sign Fabrication Equipment

  • Engravers utilizing laser technology
  • Letter machines controlled by computer
  • Booths for painting
  • A computer run waterjet machine
  • Sandblasting equipment
  • VL approved wiring and lighting
  • Welding, shear and bending equipment
  • Fully computer driven screen printing, digital graphics, vinyl printing and a large flatbed printer


We offer a wide range of finishes. For example:

  • Galvanizing, anodizing and polishing
  • Color matching
  • Faux finishing
  • Powder coating
  • Clear coat and base coat painting
  • Single stage polyurethane painting

Davis Signs can make virtually any kind of signage you like in the design, style and materials you like. Our architectural signage will work for nearly everyone. No matter how complicated a project may be, David Signs is your #1 choice for all kinds of signs!

Removing Nicotine From Vinyl Signs
Written by Craig B

Removing Nicotine From Vinyl Signs

It can be difficult to completely remove nicotine from vinyl signs. For a chemical-free approach, the best cleaner for nicotine on the sign is a solution of half vinegar and half water. When cleaning nicotine stains, the vinegar can also help to neutralize the lingering odor. Spray the vinegar solution and let it sit for several seconds before wiping it clean with a damp cloth. It can take several applications to complete. The best cleaner for nicotine on vinyl signs from a commercial standpoint is a product containing trisodium phosphate, or TSP. TSP is a general-purpose cleaner found in most home improvement stores.

Before cleaning the sign, put a tarp down on the floor to protect it from drips. It’s also a good idea to don cleaning gloves, as TSP can irritate the skin.

To remove nicotine from signs, follow the directions on the label for the proper amount of water to cleaner ratio. Dip a sponge or scrub brush in the cleaning solution and wipe or scrub until the stain disappears. It may take several passes for stains that are building up over time. Rinse the sponge in clean water and wipe the area clean of the cleanser.

It may not be possible to remove nicotine from signs that are too far gone, and they may have to be replaced.

How Energy Efficient Are Neon Signs
Written by Craig B

Why Your Business Needs an LED Sign?

What Are LED’s?

The name derives from Light Emitting Diodes. Which in an essence, are tiny little light bulbs, almost acting like pixels in a digital image. But, unlike conventional light bulbs, LED’s don’t have a filament that will burn out. This leaves them with a longer life than the lights you’re used to. They have a variety of uses such as in TV remote controls, freeway emergency messages, non-human visual processes, and of course, signs.

More Bright Than Neon or Conventional Lighting

A lot of business owners are using outdoor LED signage because of these type of signs are much more bright than other conventional types of outdoor signage. Brighter signs, attracts more attention and are visible at greater distances.

Cost Effectiveness

The initial cost of purchasing LED may be more costly, but they are cheaper in the long run. It can even help save you money. How? With proper care a LED sign can last for years. They consume less energy and require only little upkeep. There is no need to spend more money or time in changing the design or hiring a sign company to install a new sign.

They Last Longer Than Other Lighting

LED signage is more durable compared to traditional lighted signs. They are made from long lasting materials and are un-breakable, requiring only minimal maintenance. This is because the LED modules have a longer life span.  LED modules can last up to around 105,000 hours.

LED Lighting Is More Versatile

Traditional outdoor displays that need to be designed and printed, LED signs are more versatile. LED signs can be instantly updated right from your computer or smartphone with the click of a mouse or swipe of a finger! The changes you make can be shown in real time. You can also schedule message to change based on the time of day, day of the week or month.

Highly Appealing

Visual graphics attract and transmit more information than simple words.  It helps improve the aesthetic appeal of your business.  That is why LED signs are used in public places such as shopping malls, airports and train stations.

They Use Less Electricity

One of the best things about LED signage is the reduced amount of power usage. An outdoor LED sign consumes upwards of 2 to 4 times less electricity when being compared to traditional neon or bulb signs. Your business becomes kinder to the environment by helping reduce your carbon footprint.

Customize Your Advertising

LED signage can keep pace with changing weather conditions and other situations. It allows you to customize your advertising message for your target audience.  You can change the message, text, graphics, signs anytime you want and more often to match your business goals and meet your audience’s needs.

Less Care and Replacement

Unlike traditional signs, outdoor LED signs are less likely to burning out or coming loose. LED signs do not need a whole lot of repair or maintenance.

They Are More Energy-Efficient

LED lights need less energy to function. This is a significant energy and cost saving for you and your business. They even produce a very little amount of heat.

Increased Visibility

LED displays can catch people’s attention from a great distance. Impacting messages and graphics grab your attention, communicate immediately and bring information instantaneously. It grabs the attention of consumers who are already out and ready buy your goods or services. It can also increase more impulse buyers.

They Make More Personalized Connections

LED signs allow you to connect with and engage your customers through personal messages. You can display business information for professionals, tons of information about local weather, inspirational message and a whole lot more.

Make People Remember Your Business

More often than not people are likely to forget what they see on normal media (TV commercials, printed ads, etc.). Outdoor LED Signage gives you an edge as people can remember a bright LED sign for a longer time and tend to go for brands that they are more familiar with.  So when they need something that your business can offer, there’s a larger chance that they’ll remember the message you convey to them.

How Energy Efficient Are Neon Signs
Written by Craig B

How Energy Efficient Are Neon Signs?

We all know neon signs are beautiful and look great and the good news is neon tubes are relatively energy-efficient when you compare the light they emit compared to the power they utilize. Only the very latest diode technologies can stand up to neon for cost efficiency when it comes to colored light. Read on to learn more.

Power Usage

People often use watts for foot as a measurement for neon lighting and the consumption of power depends on the color of the light and the kind of transformer being used. That said, for red neon you can expect 3.5 to 4.0 watts per foot. Burning for twelve hours per day it will consumer between fifteen and eighteen kilowatts per year.

LED Comparison

Some LED (light-emtting diodes) claim they are up to ninety percent more efficient in generating energy savings compared to neon. What people do not realize is an LED gives out much less light than neon tubing and may only use three to four kilowatts per year, the light it gives off, is just not very bright compared to neon lighting. hence, you have to adjust the brightness of the LED light and then the differentiation between the power consumption is in many cases fairly negligible.

Incandescent And Fluorescent Comparisons

Neon tubing is up to fifty percent more energy efficient than a fluorescent bulb and high output fluorescent bulbs are even less efficient than than that. Incandescent bulbs can cost up to four times more than neon tubes to run!

Other Options

Although the difference in power consumption between neon and LED light sources is not as great as it might first appear to be, LEDs have other advantages that can make them an attractive alternative to neon. New flexible LED tube lights mimic the look of neon but are more durable and long lasting. They are resistant to water and humidity, produce almost no heat and are capable of producing lighting effects that traditional neon cannot achieve.

Source: https://www.hunker.com/13412731/how-much-electricity-does-a-neon-light-use
Cleaning Neon Signs
Written by Craig B

Cleaning Neon Signs

If you neon sign is looking a little dingy, the following steps can help you with some clean up to make it look as good as new. WARNING: Never clean a neon sign without first unplugging; the high voltage can cause serious injuries. Do not soak the sign with the solution; the block-out paint on the neon tubes can crack and peel off. Read on to learn more.


You will need the following:

  • Soft bristle nylon brush
  • 1/2-cup household ammonia
  • 1/2-cup water
  • Plastic container
  • Microfiber cloth
  1. Unplug the neon sign or light and allow the tubes to cool completely.
  2. Use a soft bristle nylon brush or a soft dry sock to remove dust from the surface of the sign. use only very light pressure to prevent damage or breakage of the light.
  3. Perform an inspection to look for any residue that is stubborn. Nicotine stains are a good example. If stains or residue remains, use half a cup of water with a half cup of household ammonia and pour it into a container made from plastic.
  4. Use a microfiber cloth and dip it into the solution you have assembled and then wring out the cloth removing the excess.
  5. Gently wipe the tubes with the damp cloth to remove residue and stains. Then allow the air tubes to air dry totally.
The Right Tagline
Written by Craig B

The Right Tagline

  • “The broader your tagline is, the more often people will forget about your product. The more focused it is, the more people will think about your product when a specific, real-world scenario happens. Then that tagline gets triggered, and they think about your product. You have to be specific and scenario-driven.”
    Rameet ChawlaFueled
  • “Taglines should evolve with the company and are not easy to create. Some easy pitfalls are trying to wrap what you do, why you do it, who you’re doing it for, and where you are doing it all in one tagline. Another easy pitfall is getting too cutesy. Not every slogan needs alliteration, a clever rhyme, or a pun.”
    Abby RossThinkCERCA
  • “A tagline needs to say a lot with a little. For example, at Astonish, our tagline is “The Best Friend of the Local Agent.” It speaks to our audience and says a ton. It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too. That’s a powerful tagline!” Adam DeGraideAstonish
  • “A good slogan gets engrained in consumers’ heads the first time they are exposed to it. A good example of this is a local air conditioning company that uses controversy for its tagline: “Your wife is hot.” Citgo grabs attention by leveraging a play on words: “Fueling Good.” The same goes for an energy company that kills two birds with one slogan: “Changing the Current.” —Logan LenzEndagon
  • “You shouldn’t worry about being cool or edgy with your tagline. Your goal should be a tagline that encapsulates in a few words the best of what your company is. What is it about your product that will make people’s lives better? Now, evoke that with supreme economy. This is not easy to do. That is why there are copywriters.” Danny BoiceSpeek
  • Make sure your tagline provides a picture of what you do. Branding is all about clarity. Most people try to be too cute. For example, Lexus’s old tagline, “Pursuit of Perfection,” connects with their audience of high achievers who are literally pursuing perfection. What Lexus is signaling is that their car provides the visual evidence that you as the driver are pursuing perfection.” —Raoul DavisAscendant Group
  • “It’s true that the best taglines are simple and memorable, but they’re also something else: functional. A tagline should explain your product or service to potential customers or capture what it is that makes your business different from your competitors’ businesses.” Brittany HodakZinePak
  • “What’s your story? What gets you emotional when you think about what you do? Whatever it is, that’s your positioning. Your logo and tagline should communicate precisely that feeling. Also, get a great firm working at your side. Our investors, Breakaway Innovation Group, helped us tremendously with our new branding.” Jordan FliegelCoachUp
  • “Too many slogans and taglines today take what I call the “generic lifestylist” path. They’re vague and kind of hollow-sounding (think KFC’s “So Good” or The Source’s “I Want That”). You can practically see the soulless marketing meeting that happened behind the scenes. Instead, slogans and taglines should speak directly to a benefit.”
    Amanda AitkenThe Girl’s Guide to Graphic Design
  • “We see so many taglines that try to say too much. If you can’t explain to people in three to five words what you do, then it will be hard to communicate the vision to your employees. A slogan isn’t just about marketing success, it’s also about having internal customers see the vision and the mission that the company is working on.” Derek CapoNext Step China
Source: https://www.inc.com/young-entrepreneur-council/10-tips-for-a-remarkable-tagline.html


Monument Signs Costs 2022
Written by Craig B

How Much Do Monument Signs Cost?

On average, monument signs cost about $275 per sq ft with average prices ranging from $150 to $400 per square foot for the US 2020. According to ArizonaCommercialSigns, “The average monument sign cost is about $275 per sq ft. Costs range from $150 to $400 per square foot.”

Prices do vary depending on the complexity of the sign.

Every sign manufacturer will follow a few rules when giving quotes and it is important to remember these when obtaining quotes and looking at the different prices you may be quoted.

  • Signs will be less expensive the less complex they are because of the labor costs involved and the longevity, relating to the quality of the materials used
  • The square foot cost increases as the complexity of the sign increases
  • The cost of the sign will be dependent on the size of the sign as well as its complexity

To define complexity a good example would be when you changed from a simple sign that is fixed to one with letters displayed via an electronic system where the words can be changed. Another example would be when the flat-faced letters are changed to give a 3D style appearance. Although complexity means more expense, it can make your sign stand out in an impressive manner and improve the appearance of your brand. Let’s look at signs in different price ranges to learn more.

$5,000 Monument Signs

A 5×7 monument sign using acrylic panels, aluminum of an industrial grade s well as vinyl lettering and graphics that are printed digitally. This sign will last many years before maintenance is required. This kind of sign is also double-sided and can be seen from both directions by people wanting to look at your business. You can also reduce costs further by utilizing secondary lighting that is mounted in the ground. The sign can be further enhanced with customized options such as centralized illumination, additional colors, masonry-style platform or cosmetic effects.

$10,000 Monument Signs

A 6×8 foot pylon sign that is double-sided will be taller and larger so support columns and footings are an addition so the sign can handle the added wind-load demands. Some signs offer face frames on hinges to make it easy to maintain as well as vinyl printing in color that has a backing of dense Lexan at 3/16ths of an inch. They have the advantage of being easy to change and the lower half of the sign can have 2-3 tracks for copy changeable letters measuring 6 inches. An added bonus is that LED lighting can be utilized to keep maintenance lights under control and upgrades can be done via an electronic message system – the wording of which can be changed for different marketing campaigns.

$28,000 Monument Signs

A centrally-lit sign, double-sided and a 10×7 foot tall can be made from aluminum but will have many customizable features. It may include options for 3D style lettering and utilize centrally based LED lighting. A stone effect style base can be covered over with vinyl that is digitally printed lending a very luxurious look as opposed to using general masonry. Other options in this price range will likely include an electronic messaging system measuring 3×7 foot in full-color on both sides of the sign. You can expect this to include an in-built graphics driver, wireless software to change the text of the message, and may also offer on-site training as well as internet software training. The sign can be of higher definition offering more pixel resolution for greater sign clarity -even looking as good as video at 60 frames per second.

Monument Sign Cost Per Sq Ft

Monument Signs Cost Per Sq Ft

On average, monument signs cost about $275 per sq ft with average prices ranging from $150 to $400 per square foot for the US 2020 according to SignsByCrannie.

Average Cost of a Monument Sign

On average monument signs cost about $10,750 with average prices ranging from $5,500 to $16,000 according to SignsManufacturing. A double-face Monument sign with illumination and 10ft x 12ft cabinet, including installation: $16,000. A double-faced illuminated Monument sign with a 5ft x 10ft cabinet, including installation: $7,500. A double-faced illuminated Monument sign with a 4ft x 8ft cabinet, including installation: $5,500.

What is a Monument Sign?

A monument sign is both a double and single-sided sign that is installed at various heights to follow code and attract maximum attention. They are often placed near traffic paths and help identify your business within a building, two or more similar office buildings, or an office complex.

According to PlumbSigns, “A monument sign can be defined as a ground sign generally having a low profile with little or no open space between the ground and the sign and having a structure constructed of masonry, wood, or materials similar in appearance.”

See Also,

Monument Sign Quotes in Phoenix & Tempe

Davis Signs & Graphics is based out of Tempe but can provide free estimates for customers all over the Phoenix East valley. Get a free monument sign estimate in Phoenix or Tempe by giving Davis Signs & Graphics a call today at (480) 945 0196. We also install other types of outdoor signage including: Monument SignsNeon SignsBuilding SignsBuilding WrapsIlluminated SignsPylon Signs and Promotional Signs.

Custom Sign Fabrication
Written by Craig B

Best Colors For Signs

Color psychology has shown colors can impact our impulses, moods and decision-making ability. As colors are so important in advertising and marketing, it is important to find the right colors for your sign. Read on to learn more.


A very safe color that is practical as well as calming, making it a popular choice for varied industries. But it can appear to be dull and is often best used with a contrasting color.


Orange gives off an aura of confidence and warmth as well as optimism. It is a bold color and should be used in a sparing fashion.


Feminine, calming and of course, romantic. Usually used in marketing to females it can work in other settings if used judiciously.


Purple brings originality, art, and creativity to mind and can be associated with depth, wealth and mystery. Be it a high-end brand or a fun brand, purple is very versatile.


Nature, free and calm is just some of the attributes of the color green equalling thoughts od tranquility, freedom and freshness.


Representing virtues such as productivity, authority, and trustworthiness, they are great at building trust among customers and make them feel happier as well as more productive by choosing to do business with you.


A warm, vibrant and happy color that makes people feel good about themselves. Sadly, it is a color people either hate or love!


An impulse buy color that can capture excitement and passion as well as someone’s attention.


A powerful, mysterious yet seductive color that can draw people in. But if it is overdone it can look off-putting. Goes well with any color!


Reassuring as well as calm, with associations of purity and cleanliness. But an abundance of white can make a business appear sterile, cold or empty.

What Are Acrylic Signs?
Written by Craig B

Best Fonts For Signage

The words on your signs need a font that is simple to read but also eye-catching. Read on to learn more about different fonts.

Serif Fonts

A serif is a finishing short stroke to a letter. Often referred to as feet. A serif font is popular for longer texts as the feet of the words help the eyes as they read one letter and one word from the next letter and word. A San-Serif front (from the French word, Without) lacks the feet as looks more simple and clean looking.

Script Fonts

These are fonts that appear to be hand-lettered and are cursive. They look very elegant but can be difficult to read.


With a geometric typeface like Futura letters and words are simple to understand and have a modern and conventional look.


Another widely used font best described as a typeface including serifs. Often utilized for the smaller text on a sign.


A stylish looking font that oozes professionalism with an individual personality combining thin and thick strokes makes it ideal for signage.

Franklin Gothic

A powerful and bold looking font that makes it simple to read. Compared to others, the width of the letters is more narrow.


Easy to read and well… it just works. The Helvetica family now has 51 different font weights and is a “go-to” sans serif font.

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