Davis Sign Sell Sneeze Guards
Written by Craig B

Davis Signs Sell Sneeze Guards

Davis Signs now sells Sneeze Guards. a public safety essential in these days of COVID-19. Check it out in full here: https://davis-signs.com/sneeze-guards/

Protective Sneeze Guards

We make and install a variety of acrylic shields and sneeze guards to safely distance customers and workers at all times for the restaurant, fast-food industry, grocery stores, banks, and more. Custom built to your specs, our safety guards are available in many sizes and thicknesses to suit your specific needs! Call us today to see how Davis Signs can help your business and your customers stay safe.

Some Of Davis Signs Clients:

  • Choice Hotels
  • Chevron
  • Costco Wholesale
  • Starbucks Coffee
  • IBM
  • The Home Depot

What Is A Sneeze Guard?

A sneezeguard or sneeze guard is an acrylic or plastic shield that was originally designed to protect buffet or restaurant food from contamination. According to WikiPedia, “The sneeze guard was patented in 1959 by restaurateur Johnny Garneau as a “Food Service Table.” However, sneeze guards in 2020 are being used to create a barrier between workers and customers and protect them in the event that someone coughs, sneezes, or spits when speaking. Many retailers are implementing new procedures to keep their workers safe. Many retailers are installing sneezeguards to protect customers and cashiers from germ spreading while completing transactions. According to Today.com, Albertsons, H.E.B, Kroger, Whole Foods, and Walmart have all installed sneeze guards already.

Removing Nicotine From Vinyl Signs
Written by Craig B

Removing Nicotine From Vinyl Signs

It can be difficult to completely remove nicotine from vinyl signs. For a chemical-free approach, the best cleaner for nicotine on the sign is a solution of half vinegar and half water. When cleaning nicotine stains, the vinegar can also help to neutralize the lingering odor. Spray the vinegar solution and let it sit for several seconds before wiping it clean with a damp cloth. It can take several applications to complete. The best cleaner for nicotine on vinyl signs from a commercial standpoint is a product containing trisodium phosphate, or TSP. TSP is a general-purpose cleaner found in most home improvement stores.

Before cleaning the sign, put a tarp down on the floor to protect it from drips. It’s also a good idea to don cleaning gloves, as TSP can irritate the skin.

To remove nicotine from signs, follow the directions on the label for the proper amount of water to cleaner ratio. Dip a sponge or scrub brush in the cleaning solution and wipe or scrub until the stain disappears. It may take several passes for stains that are building up over time. Rinse the sponge in clean water and wipe the area clean of the cleanser.

It may not be possible to remove nicotine from signs that are too far gone, and they may have to be replaced.

How Energy Efficient Are Neon Signs
Written by Craig B

Why Your Business Needs an LED Sign?

What Are LED’s?

The name derives from Light Emitting Diodes. Which in an essence, are tiny little light bulbs, almost acting like pixels in a digital image. But, unlike conventional light bulbs, LED’s don’t have a filament that will burn out. This leaves them with a longer life than the lights you’re used to. They have a variety of uses such as in TV remote controls, freeway emergency messages, non-human visual processes, and of course, signs.

More Bright Than Neon or Conventional Lighting

A lot of business owners are using outdoor LED signage because of these type of signs are much more bright than other conventional types of outdoor signage. Brighter signs, attracts more attention and are visible at greater distances.

Cost Effectiveness

The initial cost of purchasing LED may be more costly, but they are cheaper in the long run. It can even help save you money. How? With proper care a LED sign can last for years. They consume less energy and require only little upkeep. There is no need to spend more money or time in changing the design or hiring a sign company to install a new sign.

They Last Longer Than Other Lighting

LED signage is more durable compared to traditional lighted signs. They are made from long lasting materials and are un-breakable, requiring only minimal maintenance. This is because the LED modules have a longer life span.  LED modules can last up to around 105,000 hours.

LED Lighting Is More Versatile

Traditional outdoor displays that need to be designed and printed, LED signs are more versatile. LED signs can be instantly updated right from your computer or smartphone with the click of a mouse or swipe of a finger! The changes you make can be shown in real time. You can also schedule message to change based on the time of day, day of the week or month.

Highly Appealing

Visual graphics attract and transmit more information than simple words.  It helps improve the aesthetic appeal of your business.  That is why LED signs are used in public places such as shopping malls, airports and train stations.

They Use Less Electricity

One of the best things about LED signage is the reduced amount of power usage. An outdoor LED sign consumes upwards of 2 to 4 times less electricity when being compared to traditional neon or bulb signs. Your business becomes kinder to the environment by helping reduce your carbon footprint.

Customize Your Advertising

LED signage can keep pace with changing weather conditions and other situations. It allows you to customize your advertising message for your target audience.  You can change the message, text, graphics, signs anytime you want and more often to match your business goals and meet your audience’s needs.

Less Care and Replacement

Unlike traditional signs, outdoor LED signs are less likely to burning out or coming loose. LED signs do not need a whole lot of repair or maintenance.

They Are More Energy-Efficient

LED lights need less energy to function. This is a significant energy and cost saving for you and your business. They even produce a very little amount of heat.

Increased Visibility

LED displays can catch people’s attention from a great distance. Impacting messages and graphics grab your attention, communicate immediately and bring information instantaneously. It grabs the attention of consumers who are already out and ready buy your goods or services. It can also increase more impulse buyers.

They Make More Personalized Connections

LED signs allow you to connect with and engage your customers through personal messages. You can display business information for professionals, tons of information about local weather, inspirational message and a whole lot more.

Make People Remember Your Business

More often than not people are likely to forget what they see on normal media (TV commercials, printed ads, etc.). Outdoor LED Signage gives you an edge as people can remember a bright LED sign for a longer time and tend to go for brands that they are more familiar with.  So when they need something that your business can offer, there’s a larger chance that they’ll remember the message you convey to them.

Cleaning VInyl Banners
Written by Davis Signs & Graphics

Updating Outdoor Signs

How long has it been since you updated your outdoor business sign? You may be thinking it is time to update your existing outdoor business sign. Perhaps your outdoor business sign has become old, run-down, and weathered due to the weather. Take a look at your sign and think about what it would look like with a handy upgrade!

Outdoor business signs need to be updated so they appeal to new customers. Keeping signs updated can also contribute to the value of your business and effectively advertise products.

Reasons to Upgrade Your Outdoor Business Signs

 

  • Damaged signage
  • Outdated signage
  • Losing potential customer attention
  • Sign size
  • Is the sign too messy?
  • Sign lacks visibility

 

Damaged Signage

Your outdoor sign may be worn out or damaged by the weather. Hot summer sun, winter freezing, and UV rays can cause damage and discoloration to a sign. Consider upgrading the material type, so that it will be more durable to the elements.

Outdated Signage

Sign information can become outdated. You may need an outdoor sign upgrade to update your sign information. Information such as a change in the phone number or a website domain name change will require you to have an upgraded sign made.  Make sure your sign information is current and pulling traffic for the audience you are targeting.

Losing Potential Customer Attention

You may have had the outdoor sign for your business for years and have never upgraded the sign. Your current outdoor sign might be too small or hard to notice. It is important your sign is pulling traffic to the business. With an older sign, it may be grabbing the attention that it once did. Old signs may be the cause of customer loss and potential sales to the business.

Sign Size

An upgraded sign may be needed if you have expanded and have offered more products. Your current outdoor sign might be too small or difficult to read to potential customers when they pass your business. A good size sign should be easy to read and catch the eye of people driving by your business, so it stands out.

Sign too Messy

You might have too much crammed onto your sign. This can make your outdoor sign too messy and hard to read. If you have less verbiage on your sign, it is better for a potential customer to read and would help in capturing the attention of a customer as well as be less confusing to potential new customers.

Sign Lacking Visibility

Lack of visibility is a common theme with outdoor signs that lack lighting in the evening. If you have trees growing close to your sign, this may cause visibility issues as well. Visibility is important. If your sign is not visible at night, you will be at a disadvantage against other companies who have their signs lit up. If a tree is blocking your sign, this can become a disadvantage. Pruning the foliage will be an advantage so your customers can see your outdoor sign.

These are a few reasons needing an upgrade your outdoor business sign. Upgrading will also assist in attracting new customers and existing customers. Contact us on how we can assist your business with a sign upgrade quote.

Cleaning VInyl Banners
Written by Craig B

Cleaning Vinyl Banners

If you have a vinyl banner you want to use over the long term, keeping it clean so it represents you in the best possible light is very important indeed as they can be great foot fall and revenue drivers. Vinyl is actually called PVC (polyvinyl chloride) and has the advantage of resisting both humidity and moisture. Read on to learn more about cleaning your vinyl signs effectively.

Vinyl Cleaning Banner Do’s And Don’ts

Cleaning a vinyl banner is simple, it just takes a mixture of soap and water together with a cloth that is non-abrasive. Just be cautious and do not scrub at the banner as it may cause damage to the ink on the banner. Rinse out the banner thoroughly with water and make sure it is fully dried out before you store it away. You should also avoid folding the banner. It is best to keep it in a container and cool and dry place away from sunlight. Do not use aggressive cleaning agents or detergents on the banner as it can destroy the color. Along the same lines, do not use any materials that provide abrasion or cleaning pads for the same reason. Do not use any solvents but be sure to wipe down the banner, especially if it has many colors with a microfiber or soft cloth.

Banner Storage

The ideal way to store a banner is to keep the packaging that was used to originally ship it. If it came with some paper for protection, you could utilize it. If you no longer have the original packaging, store it so the ink on the banner does not touch other parts of the banner containing ink.

Step By Step

  • When cleaning with a non-abrasive cloth make sure the cloth is not too abrasive and avoid using sponges.
  • Do not use any detergents, solvents or cleaning chemicals.
  • Make sure the soap you use is mild in formula and not scented. Remember to mix it with water!
  • Do not use paper towels as they are usually too abrasive.
  • Store the banner in a dry cool place away from sunlight.
  • When you hang your banner use the proper tools as you do not want the banner to drop down to the floor, damaging the banner and presenting a trip or a fall hazard.
How Energy Efficient Are Neon Signs
Written by Craig B

How Energy Efficient Are Neon Signs?

We all know neon signs are beautiful and look great and the good news is neon tubes are relatively energy-efficient when you compare the light they emit compared to the power they utilize. Only the very latest diode technologies can stand up to neon for cost efficiency when it comes to colored light. Read on to learn more.

Power Usage

People often use watts for foot as a measurement for neon lighting and the consumption of power depends on the color of the light and the kind of transformer being used. That said, for red neon you can expect 3.5 to 4.0 watts per foot. Burning for twelve hours per day it will consumer between fifteen and eighteen kilowatts per year.

LED Comparison

Some LED (light-emtting diodes) claim they are up to ninety percent more efficient in generating energy savings compared to neon. What people do not realize is an LED gives out much less light than neon tubing and may only use three to four kilowatts per year, the light it gives off, is just not very bright compared to neon lighting. hence, you have to adjust the brightness of the LED light and then the differentiation between the power consumption is in many cases fairly negligible.

Incandescent And Fluorescent Comparisons

Neon tubing is up to fifty percent more energy efficient than a fluorescent bulb and high output fluorescent bulbs are even less efficient than than that. Incandescent bulbs can cost up to four times more than neon tubes to run!

Other Options

Although the difference in power consumption between neon and LED light sources is not as great as it might first appear to be, LEDs have other advantages that can make them an attractive alternative to neon. New flexible LED tube lights mimic the look of neon but are more durable and long lasting. They are resistant to water and humidity, produce almost no heat and are capable of producing lighting effects that traditional neon cannot achieve.

Source: https://www.hunker.com/13412731/how-much-electricity-does-a-neon-light-use
Cleaning Neon Signs
Written by Craig B

Cleaning Neon Signs

If you neon sign is looking a little dingy, the following steps can help you with some clean up to make it look as good as new. WARNING: Never clean a neon sign without first unplugging; the high voltage can cause serious injuries. Do not soak the sign with the solution; the block-out paint on the neon tubes can crack and peel off. Read on to learn more.

Materials

You will need the following:

  • Soft bristle nylon brush
  • 1/2-cup household ammonia
  • 1/2-cup water
  • Plastic container
  • Microfiber cloth
  1. Unplug the neon sign or light and allow the tubes to cool completely.
  2. Use a soft bristle nylon brush or a soft dry sock to remove dust from the surface of the sign. use only very light pressure to prevent damage or breakage of the light.
  3. Perform an inspection to look for any residue that is stubborn. Nicotine stains are a good example. If stains or residue remains, use half a cup of water with a half cup of household ammonia and pour it into a container made from plastic.
  4. Use a microfiber cloth and dip it into the solution you have assembled and then wring out the cloth removing the excess.
  5. Gently wipe the tubes with the damp cloth to remove residue and stains. Then allow the air tubes to air dry totally.
The Right Tagline
Written by Craig B

The Right Tagline

  • “The broader your tagline is, the more often people will forget about your product. The more focused it is, the more people will think about your product when a specific, real-world scenario happens. Then that tagline gets triggered, and they think about your product. You have to be specific and scenario-driven.”
    Rameet ChawlaFueled
  • “Taglines should evolve with the company and are not easy to create. Some easy pitfalls are trying to wrap what you do, why you do it, who you’re doing it for, and where you are doing it all in one tagline. Another easy pitfall is getting too cutesy. Not every slogan needs alliteration, a clever rhyme, or a pun.”
    Abby RossThinkCERCA
  • “A tagline needs to say a lot with a little. For example, at Astonish, our tagline is “The Best Friend of the Local Agent.” It speaks to our audience and says a ton. It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too. That’s a powerful tagline!” Adam DeGraideAstonish
  • “A good slogan gets engrained in consumers’ heads the first time they are exposed to it. A good example of this is a local air conditioning company that uses controversy for its tagline: “Your wife is hot.” Citgo grabs attention by leveraging a play on words: “Fueling Good.” The same goes for an energy company that kills two birds with one slogan: “Changing the Current.” —Logan LenzEndagon
  • “You shouldn’t worry about being cool or edgy with your tagline. Your goal should be a tagline that encapsulates in a few words the best of what your company is. What is it about your product that will make people’s lives better? Now, evoke that with supreme economy. This is not easy to do. That is why there are copywriters.” Danny BoiceSpeek
  • Make sure your tagline provides a picture of what you do. Branding is all about clarity. Most people try to be too cute. For example, Lexus’s old tagline, “Pursuit of Perfection,” connects with their audience of high achievers who are literally pursuing perfection. What Lexus is signaling is that their car provides the visual evidence that you as the driver are pursuing perfection.” —Raoul DavisAscendant Group
  • “It’s true that the best taglines are simple and memorable, but they’re also something else: functional. A tagline should explain your product or service to potential customers or capture what it is that makes your business different from your competitors’ businesses.” Brittany HodakZinePak
  • “What’s your story? What gets you emotional when you think about what you do? Whatever it is, that’s your positioning. Your logo and tagline should communicate precisely that feeling. Also, get a great firm working at your side. Our investors, Breakaway Innovation Group, helped us tremendously with our new branding.” Jordan FliegelCoachUp
  • “Too many slogans and taglines today take what I call the “generic lifestylist” path. They’re vague and kind of hollow-sounding (think KFC’s “So Good” or The Source’s “I Want That”). You can practically see the soulless marketing meeting that happened behind the scenes. Instead, slogans and taglines should speak directly to a benefit.”
    Amanda AitkenThe Girl’s Guide to Graphic Design
  • “We see so many taglines that try to say too much. If you can’t explain to people in three to five words what you do, then it will be hard to communicate the vision to your employees. A slogan isn’t just about marketing success, it’s also about having internal customers see the vision and the mission that the company is working on.” Derek CapoNext Step China
Source: https://www.inc.com/young-entrepreneur-council/10-tips-for-a-remarkable-tagline.html

 

Can I put a business sign on my front yard
Written by Craig B

Best Colors For Signs

Color psychology has shown colors can impact our impulses, moods and decision-making ability. As colors are so important in advertising and marketing, it is important to find the right colors for your sign. Read on to learn more.

Gray

A very safe color that is practical as well as calming, making it a popular choice for varied industries. But it can appear to be dull and is often best used with a contrasting color.

Orange

Orange gives off an aura of confidence and warmth as well as optimism. It is a bold color and should be used in a sparing fashion.

Pink

Feminine, calming and of course, romantic. Usually used in marketing to females it can work in other settings if used judiciously.

Purple

Purple brings originality, art, and creativity to mind and can be associated with depth, wealth and mystery. Be it a high-end brand or a fun brand, purple is very versatile.

Green

Nature, free and calm is just some of the attributes of the color green equalling thoughts od tranquility, freedom and freshness.

Blue

Representing virtues such as productivity, authority, and trustworthiness, they are great at building trust among customers and make them feel happier as well as more productive by choosing to do business with you.

Yellow

A warm, vibrant and happy color that makes people feel good about themselves. Sadly, it is a color people either hate or love!

Red

An impulse buy color that can capture excitement and passion as well as someone’s attention.

Black

A powerful, mysterious yet seductive color that can draw people in. But if it is overdone it can look off-putting. Goes well with any color!

White

Reassuring as well as calm, with associations of purity and cleanliness. But an abundance of white can make a business appear sterile, cold or empty.

What Are Acrylic Signs?
Written by Craig B

Best Fonts For Signage

The words on your signs need a font that is simple to read but also eye-catching. Read on to learn more about different fonts.

Serif Fonts

A serif is a finishing short stroke to a letter. Often referred to as feet. A serif font is popular for longer texts as the feet of the words help the eyes as they read one letter and one word from the next letter and word. A San-Serif front (from the French word, Without) lacks the feet as looks more simple and clean looking.

Script Fonts

These are fonts that appear to be hand-lettered and are cursive. They look very elegant but can be difficult to read.

Futura

With a geometric typeface like Futura letters and words are simple to understand and have a modern and conventional look.

Garamond

Another widely used font best described as a typeface including serifs. Often utilized for the smaller text on a sign.

Bodoni

A stylish looking font that oozes professionalism with an individual personality combining thin and thick strokes makes it ideal for signage.

Franklin Gothic

A powerful and bold looking font that makes it simple to read. Compared to others, the width of the letters is more narrow.

Helvetica

Easy to read and well… it just works. The Helvetica family now has 51 different font weights and is a “go-to” sans serif font.

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